Privacy Policy

1. Information We Collect

1.1 Personal Information

When you book our services or interact with our website, we may collect:

• Contact Information: Name, email address, phone number, physical address
• Pet Information: Pet's name, species, breed, age, weight, health conditions
• Payment Information: Credit card details, billing address (processed securely through third-party payment processors)
• Booking Information: Appointment dates, service preferences, special requests
• Communication Records: Email correspondence, phone call notes, text messages

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages viewed, time spent on pages, navigation patterns, referral sources
• Location Data: General geographic location based on IP address (not precise GPS)
• Cookies: Small data files stored on your device (see Cookies section)

1.3 Information from Third Parties

We may receive information from:

• Social media platforms if you connect your account
• Analytics providers (Google Analytics)
• Payment processors
• Marketing partners

2. How We Use Your Information

We use the collected information for the following purposes:

2.1 Service Delivery

• Processing and managing your bookings
• Providing mobile dental cleaning services
• Sending appointment confirmations and reminders
• Communicating about service delivery and updates

2.2 Customer Support

• Responding to inquiries and support requests
• Resolving disputes and troubleshooting issues
• Providing post-service care recommendations

2.3 Business Operations

• Processing payments and preventing fraud
• Maintaining records for legal and accounting purposes
• Improving our services and website functionality
• Conducting analytics and research

2.4 Marketing & Communications

• Sending promotional emails and special offers (with your consent)
• SMS marketing messages (with your explicit opt-in)
• Sharing pet care tips and dental health information
• Soliciting feedback and reviews

3. Information Sharing & Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

• Payment Processors: Secure handling of payment transactions
• Email Service Providers: Sending transactional and marketing emails
• SMS Providers: Delivering text message notifications
• Analytics Providers: Website performance and user behavior analysis

3.2 Legal Requirements

We may disclose information when required by law or to:

• Comply with legal processes or government requests
• Enforce our Terms and Conditions
• Protect rights, property, or safety of Pawsome Smile, customers, or others
• Prevent fraud or security threats

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website.

4.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Help us understand how visitors use our website
• Marketing Cookies: Track your browsing to show relevant advertisements
• Preference Cookies: Remember your settings and preferences

4.2 Managing Cookies

You can control cookies through:

• Our cookie consent banner (appears on first visit)
• Browser settings (block or delete cookies)
• Opt-out tools for specific services (e.g., Google Analytics)

Note: Disabling essential cookies may affect website functionality.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Encrypted databases with access controls
• Payment Security: PCI-DSS compliant payment processing
• Regular Audits: Security assessments and updates
• Employee Training: Staff education on data protection
• Access Controls: Limited access to personal information

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Maintain business records

Typical Retention Periods:

• Active customer accounts: Duration of relationship plus 3 years
• Booking records: 7 years for accounting purposes
• Marketing communications: Until you unsubscribe
• Website analytics: 26 months (Google Analytics default)

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 General Rights

• Access: Request a copy of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Receive your data in a portable format
• Objection: Object to processing of your information
• Restriction: Request restriction of processing
• Withdraw Consent: Withdraw consent where processing is based on consent

7.2 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

• Email: privacy@pawsomesmile.com
• Phone: (888) 478-0979

We will respond to your request within 30 days.

8. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

8.1 Your CCPA Rights

• Right to Know: Know what personal information we collect, use, and share
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of the sale of personal information (we don't sell data)
• Right to Non-Discrimination: Not be discriminated against for exercising your rights

8.2 Categories of Information We Collect (CCPA)

• Identifiers (name, email, phone, address)
• Commercial information (booking history, preferences)
• Internet activity (browsing behavior)
• Geolocation data (general location)
• Inferences (preferences and characteristics)

9. Children's Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information.

10. Third-Party Links

Our website may contain links to third-party websites (e.g., social media, payment processors). This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

• Update the "Last Updated" date at the top
• Post the revised policy on this page
• Send email notifications for material changes (to registered users)

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy. We encourage you to review this policy periodically.